Our Story

AlanJohnston

Owner/Operator/Founder 

Alan was born in Ireland in 1963, he was the making of a soldier and a Irish native. Shortly after his mother gave birth, Alan began his life journey in the United States with his parents and 7 siblings. The family decided to settle in Oklahoma. Alan met the love of his life at a young age, eventually calling her his high-school sweetheart. Alan and his wife, Donna, ended up having two amazing girls right out of high school. Shortly after, Alan & Donna lost both sets of parents through murder & cancer. Although the odds stacked up against them, they pushed through & kept going, making them stronger than ever. Through the years Alan has been quite the entrepreneur, ranging from tire stations to working in the oil field. When the oil field took a lapse, Alan decided to fly to Alaska and learn the leather trade. Under direct guidance of his older brother, David, owner and founder of “Diamond Diamond D Custom Leather” , Alan prevailed.  Once Alan gained enough knowledge & confidence, he returned to Oklahoma to began his own leather journey. Alan specializes in Holsters & Belts, being so confident in his products, he also offers Lifetime Guarantee, making it almost impossible for you break the bank on a holster and/or belt. Alan’s trust, honesty & ability to create anything, truly makes him one of the best around. Alan is a son, husband, father, grandpa, brother, uncle, as well as a huge pain in the ass. (Guarantee he’ll never even read this, so it’s totally allowed). Alan’s cores run deep & his pride shows loud. If you should be anything, be a Alan.

 

Dani Yocham

Co-Owner/Operator/Design Specialist

You see Dani here, she’s been running the backroads since 1986. Her childhood quest began in Newcastle, Oklahoma, adulthood led her to Blanchard, Oklahoma. Raised as a Racer but raising Lions. Literally. Dani is a mother of 3, daughter, sister & round’ this town.. she’s literally cousins with everybody. Dani has never met a stranger (when she’s forced to communicate), she’s an introvert the rest of the time. Humor is her forte, you can see through some of her work (although motherhood forces her to keep most of it PG.) Creativity fuels her, her artistic side was definitely inherited through her father! She is our main designer. Family is what ignites her and is what means the absolute most to her. Dani & her children ran into a tragedy in 2019, Dani lost her ex-husband, while her children lost a father. From that day forward, Dani devoted her life to those around her and pours her heart into her family & work. What led Dani down this leather business path, was one simple hat. A hat she made for her children to wear in memory of their father. A hat that supports mental awareness. A hat that instantly becomes a family heirloom. A hat that is not only worn on the head but carries a name, a name that will not only be engraved in your mind but shown for the world to see. A hat that literally speaks VOLUMES and be someone’s most treasured gift. After that one simple hat, you can see what path it led her to. She is now the main designer, creates masterpieces out of nothing, has a super PATRIOTIC attitude, loves her family and advocating for suicide prevention, all while living her personality through her products. 

 

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